Why have a playbook at all?
Continuous improvement for your content
Do they speak to your customer personas? Do they represent your brand persona? The more we do it, the better we get at it, and soon the work flows quickly. Following your Strategic Marketing Playbook, blog posts, social media campaigns, landing pages, videos, podcasts, and white papers are all created, implemented, and promoted to your customers and prospects.
Setting your team up for successIt’s important that you have the tools to capture what marketing is doing, how it’s being done, who is responsible for it, and when you can expect to see results. 19 Oaks will ensure you have project management and file storage systems that will aggregate and archive everything, so it’s available for training, onboarding, and delegating purposes. When best practices are captured this way, you never need to reinvent the wheel — and you’re better able to identify opportunities for improvement.
Editorial Calendar Template
Every business needs a “playbook” for marketing and sales
Our free editorial calendar template will keep you on track as you plan and execute your marketing activities.
This customizable and easy-to-use Google Spreadsheet helps you build your marketing strategy, implement it, and measure your success. It’s the same thing we use to help our clients create and execute campaigns that meet and exceed their business goals.
Use it to:
- Establish your yearly themes and goals
- Aggregate your competitor and affiliate information
- Plan and execute blog posts, emails, landing pages and more
- Measure your return on investment