Strategic Sales and Marketing Playbook with Editorial Calendar

“There are no shortcuts to bulding a team each season. You build the foundation brick by brick.” Bill Belichick, Head Coach of the New England Patriots
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Why have a playbook at all?

It’s important that you have the tools to capture what marketing is doing, how it’s being done, who is responsible for it, and when you can expect to see results. 19 Oaks will ensure you have project management and file storage systems that will aggregate and archive everything, so it’s available for training, onboarding, and delegating purposes. When best practices are captured this way, you never need to reinvent the wheel — and you’re better able to identify opportunities for improvement.

Continuous improvement for your content

Here comes the fun part! It’s also the messy and challenging part. This is where we bring our work to life. Writing, rewriting, designing, tweaking, trying something different, trying again. We work hard with your team to craft the right email messages, the most effective web copy, and the most persuasive ads.

Do they speak to your customer personas? Do they represent your brand persona? The more we do it, the better we get at it, and soon the work flows quickly. Following your Strategic Marketing Playbook, blog posts, social media campaigns, landing pages, videos, podcasts, and white papers are all created, implemented, and promoted to your customers and prospects.

Setting your team up for success

It’s important that you have the tools to capture what marketing is doing, how it’s being done, who is responsible for it, and when you can expect to see results. 19 Oaks will ensure you have project management and file storage systems that will aggregate and archive everything, so it’s available for training, onboarding, and delegating purposes. When best practices are captured this way, you never need to reinvent the wheel — and you’re better able to identify opportunities for improvement.

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Editorial Calendar Template

How to Develop Your Ideal Buyer Personas:

Every business needs a “playbook” for marketing and sales

Our free editorial calendar template will keep you on track as you plan and execute your marketing activities.

This customizable and easy-to-use Google Spreadsheet helps you build your marketing strategy, implement it, and measure your success. It’s the same thing we use to help our clients create and execute campaigns that meet and exceed their business goals.

 

Use it to:

  • Establish your yearly themes and goals
  • Aggregate your competitor and affiliate information
  • Plan and execute blog posts, emails, landing pages and more
  • Measure your return on investment

 

Get Your Editorial Calendar

You will be prompted to make a copy of the Google Doc for your own files. Instructions and examples are included.