What Craft Beer Can Teach You About Your Business

“Clean water is essential to great-tasting beer. Even more, it’s critical for public health and the health of a wide range of industries. That’s why the Natural Resources Defense Council is teaming up with craft brewing companies to stand up for clean water and to enforce the Clean Water Act.”  –National Resources Defense Council (NRDC)

As CEOs, Presidents and Chief Bottle Washers, it’s our job to support our brands, increase revenue through existing or new buyers, and provide top-notch products and services to our customers.  The challenge is how to do all three at once.

With this clean water campaign, the NRDC meets that challenge and hits the target on all three. By partnering with the fast-growing and hugely popular craft brewing industry, they’re able to make clean water relevant to an audience that they might not have reached otherwise.

When you’re trying to create the same success for yourself, here are five questions to ask yourself:

• What are you trying to deliver?
• Who are your target buyers?
• What do they have in common?
• What businesses could you partner/affiliate with to reach more of your target buyers and provide more value than both of you could alone?
• How can you reach out to form an affiliate partnership?

We all want clean water and good beer. Isn’t it great when the two come together so everyone wins? The same is true for your business and its affiliates. If you need more help identifying your affiliates or forming affiliate partnerships, contact me today. Also, if you have a great craft beer business story, we’d love to hear about it in the comments section below!