Your Department
“Of all the things I’ve done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal.”
Walt Disney
As your company grew you put your time and energy into the making and selling of your product or service. Sure you did some marketing but never really had a clear strategy, details like a style guide, or way of measuring your success. Maybe your sales department came up with some initiatives but “marketing” just never got it right. Let’s get started setting up your world-class Marketing or Sales Department. Here’s how we work together.
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Discovery - Getting to Know You
We take the time to understand your business and your customers on a deep level. Using analytics, competitor research, and creative intelligence, we form a picture of where you are and where you’re headed. Read More…
Customers & Prospects - How They Perceive You
Based on our Discovery, we create dynamic portraits that represent your ideal types of customers. These inform your marketing and sales process with rich consumer data, helping to consolidate messaging across different media. Read More…
Establish Goals and Set Priorities
Now we synthesize what we’ve learned to establish goals and set priorities. We know what kind of company you are and what you aspire to be. We understand your customers and prospects. You’ve shared your company’s goals with us. We know what products and services you want to feature. Armed with this information we are now ready to begin doing the work. Read more from our friends at Grow about establishing objectives, smart goals and key performance indicators.
Sales and Marketing - Together at last
We will build a custom, step-by-step process. We always say that marketing automation should mimic the very best from all your sales staff — your best greeter, listener, question-asker, objection-overcomer. When it does, we can use that process and content to guide prospects through the sales funnel and close new customers. Read More…
Contact Management - Who Are You Talking To?
Contact lists are a critical component of any business strategy, and one that many businesses overlook completely. If your company isn’t managing your contacts effectively, you may not be getting the results or engagement you need. After all, you can’t give your contacts the specific information they need at precisely the right time if you’re working with an outdated list. Read More…
Measurement
We know what success looks like, because together we defined your goals and created a plan to reach them. Is the plan working? Are we attracting new customers? Are we lead nurturing your prospects? Are we shortening the sales cycle and driving more inbound leads to your sales team? Or are we tweeting into a vacuum? Read More…
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