by Shay Bellas | Feb 19, 2019 | Marketing
How to Write a Great Headline I always had a gift for writing headlines. In fact, I got my first writing job because I kept yelling headline ideas over the cubicle partition that separated me from the Creative Department, until the staff begged their boss to hire...
by Shay Bellas | Feb 19, 2019 | Marketing
Improve Your Marketing with an Editorial Calendar An editorial calendar is your content managerStrong marketing campaigns that build a loyal following and increase sales require organization and planning. I am not a planner. And while I like and admire organization, I...
by Shay Bellas | Feb 19, 2019 | Marketing
Multiple Channels, One Brand Voice The Challenge of Content Management and Brand IdentityYour current and potential customers interact with your brand on a daily basis. They do this through advertisements, social media, blog posts, emails, videos, and website...
by Shay Bellas | Feb 19, 2019 | Marketing
Great Brands Don’t Restart from Scratch The Best of Intentions, the Worst of ResultsGreat brands almost never reinvent themselves whole cloth. Rather, they evolve to meet the needs of the customers that already love them.I recently listened to a presentation by...
by Shay Bellas | Feb 19, 2019 | Marketing
The Four Commandments of Selling Products Online One of the greatest advantages of learning to write product copy for catalogs is that it prepared me for writing online content in ways I couldn’t have imagined. I’ve learned that most websites are terrible at...
by Shay Bellas | Feb 15, 2019 | Marketing
It’s all about the lists You’ve heard the popular song by Meghan Trainor, “All About That Bass.” After reading this premium content, we’ll have you singing, “It’s all about the lists!”Contact lists are an absolutely critical component in your business strategy....
