How to Write a Great Headline

I always had a gift for writing headlines. In fact, I got my first writing job because I kept yelling headline ideas over the cubicle partition that separated me from the Creative Department, until the staff begged their boss to hire me. I’m good at writing headlines...

Improve Your Marketing with an Editorial Calendar

An editorial calendar is your content manager Strong marketing campaigns that build a loyal following and increase sales require organization and planning. I am not a planner. And while I like and admire organization, I don’t like it enough to actually organize my...

Multiple Channels, One Brand Voice

The Challenge of Content Management and Brand Identity Your current and potential customers interact with your brand on a daily basis. They do this through advertisements, social media, blog posts, emails, videos, and website content—among other things. With so many...

Great Brands Don’t Restart from Scratch

The Best of Intentions, the Worst of Results Great brands almost never reinvent themselves whole cloth. Rather, they evolve to meet the needs of the customers that already love them. I recently listened to a presentation by Deb Cavanagh, Senior VP...

The Four Commandments of Selling Products Online

One of the greatest advantages of learning to write product copy for catalogs is that it prepared me for writing online content in ways I couldn’t have imagined. I’ve learned that most websites are terrible at selling products for fundamental reasons. These...

It’s all about the lists

You’ve heard the popular song by Meghan Trainor, “All About That Bass.” After reading this premium content, we’ll have you singing, “It’s all about the lists!” Contact lists are an absolutely critical component in your business strategy. Unfortunately, many businesses...