How I Sold a Women’s Football Team… Twice!

Whether you want to sell your business now or run your company for years to come, you should always be working on your exit strategy. Savvy planning and careful tracking will add value to your company and help ensure the legacy of your work. Several years ago, I sold...

Clarity Over Cleverness

The number of marketing messages we are exposed to daily keeps going up. From talking gas pumps to vehicle wraps, the level of noise keeps growing. To break through the clutter, advertisers are increasingly raising the bar on cleverness. It’s commonly believed that...

Why Vision and Purpose Statements Really Matter

When we hear news about a company’s decline or demise, one of the reasons cited most is some variation of this: They lost sight of who they were. Over the years we’ve worked with a number of companies that were intensely aware of their mission and goals (a happy...

Why Original Content Matters

I’ll admit it. As a writer, one of the most frustrating phrases to hear (and one that’s been uttered with increasing frequency over the last two decades) is, “Nobody reads copy”. These three words are not only completely inaccurate, they are...

What Craft Beer Can Teach You About Your Business

“Clean water is essential to great-tasting beer. Even more, it’s critical for public health and the health of a wide range of industries. That’s why the Natural Resources Defense Council is teaming up with craft brewing companies to stand up for clean...