by Shay Bellas | Feb 19, 2019 | Marketing, Sales
How I Sold a Women’s Football Team… Twice! Whether you want to sell your business now or run your company for years to come, you should always be working on your exit strategy. Savvy planning and careful tracking will add value to your company and help...
by Shay Bellas | Feb 19, 2019 | Marketing
Clarity Over Cleverness The number of marketing messages we are exposed to daily keeps going up. From talking gas pumps to vehicle wraps, the level of noise keeps growing. To break through the clutter, advertisers are increasingly raising the bar on cleverness.It’s...
by Shay Bellas | Feb 19, 2019 | Marketing
Why Vision and Purpose Statements Really Matter When we hear news about a company’s decline or demise, one of the reasons cited most is some variation of this: They lost sight of who they were.Over the years we’ve worked with a number of companies that were intensely...
by Shay Bellas | Feb 19, 2019 | Marketing
Why Original Content Matters I’ll admit it. As a writer, one of the most frustrating phrases to hear (and one that’s been uttered with increasing frequency over the last two decades) is, “Nobody reads copy”.These three words are not only...
by Shay Bellas | Feb 19, 2019 | Marketing
What Craft Beer Can Teach You About Your Business “Clean water is essential to great-tasting beer. Even more, it’s critical for public health and the health of a wide range of industries. That’s why the Natural Resources Defense Council is teaming up with...
by Shay Bellas | Feb 19, 2019 | Marketing, Sales
How to Transition Your Sales & Marketing from Growth to Maintenance As a marketing and sales firm, our clients usually come to us focused on “getting more.” They need more customers, more revenue, to produce more product efficiently and with less costs. But when...
