Sale: My Favorite 4 Letter Word

My favorite 4-letter word is “sale.” You will often hear me say, “Anyone who communicates with your buyer is a salesperson.”  Now, I understand this statement may have made your stomach lurch or your brain say, “No way, not me!” But here’s the thing: you are or should...

How to Determine the Length of Your Sales Cycle

Companies spend significant time and money acquiring leads. What’s your process for converting those leads into sales? Knowing how long your sales cycle is simplifies the sales process for your leaders, sales professionals, and customers—and ultimately makes it...

Spring Clean Your Sales Strategy

Start Your Second Quarter with Clear Expectations that Drive Sales Results As we all know, the groundhog saw his shadow this year, and we experienced six more weeks of winter. Well, the six weeks are almost over, the official day of spring is around the corner, and...