by Shay Bellas | Feb 19, 2019 | Marketing
What Craft Beer Can Teach You About Your Business “Clean water is essential to great-tasting beer. Even more, it’s critical for public health and the health of a wide range of industries. That’s why the Natural Resources Defense Council is teaming up with...
by Shay Bellas | Feb 19, 2019 | Marketing, Sales
How to Transition Your Sales & Marketing from Growth to Maintenance As a marketing and sales firm, our clients usually come to us focused on “getting more.” They need more customers, more revenue, to produce more product efficiently and with less costs. But when...
by Shay Bellas | Feb 19, 2019 | Non Profit
5 Tips for Nonprofit Fundraising We all know that money is a sensitive subject. Nobody really likes to ask others for money, and nobody likes to be asked for money. For nonprofit organizations, however, asking for money is a crucial component of their business...
by Shay Bellas | Feb 19, 2019 | Marketing
How to Write a Great Headline I always had a gift for writing headlines. In fact, I got my first writing job because I kept yelling headline ideas over the cubicle partition that separated me from the Creative Department, until the staff begged their boss to hire...
by Shay Bellas | Feb 19, 2019 | Company Culture
Your Brand’s Most Important Asset Ask a CEO what their most important asset is and they’re apt to say “our people,” “our service” or “our products.” But as important as those things are, they can only contribute to the company’s success if they operate within...
by Shay Bellas | Feb 19, 2019 | Marketing
Improve Your Marketing with an Editorial Calendar An editorial calendar is your content managerStrong marketing campaigns that build a loyal following and increase sales require organization and planning. I am not a planner. And while I like and admire organization, I...
by Shay Bellas | Feb 19, 2019 | Marketing
Multiple Channels, One Brand Voice The Challenge of Content Management and Brand IdentityYour current and potential customers interact with your brand on a daily basis. They do this through advertisements, social media, blog posts, emails, videos, and website...
by Shay Bellas | Feb 19, 2019 | Marketing
Great Brands Don’t Restart from Scratch The Best of Intentions, the Worst of ResultsGreat brands almost never reinvent themselves whole cloth. Rather, they evolve to meet the needs of the customers that already love them.I recently listened to a presentation by...
by Shay Bellas | Feb 19, 2019 | Marketing
The Four Commandments of Selling Products Online One of the greatest advantages of learning to write product copy for catalogs is that it prepared me for writing online content in ways I couldn’t have imagined. I’ve learned that most websites are terrible at...
by Shay Bellas | Feb 15, 2019 | Marketing
It’s all about the lists You’ve heard the popular song by Meghan Trainor, “All About That Bass.” After reading this premium content, we’ll have you singing, “It’s all about the lists!”Contact lists are an absolutely critical component in your business strategy....
